Sometimes when I’m working on a brand design project, I come up with fun ideas that don’t suit the current client I’m working for. So I keep a document with all of these playful and different ideas to play with in my spare time.

This logo design is for a fictional client, after I came up with the eye shape when designing a completely different logo for a photographer. I love the contrasting colours and the subtle shape which reinforces the brand identity.

To compliment the bold colours and modern typography I paired the design with high contrast black and white images.

I sourced the moodboard images from my two favourite free photography websites: Unsplash and Pexels.

If you’re looking or a new logo or branding for your business I would love to help you out, you can get in touch with me via my contact page here.

Some of my other favourite branding projects: